One Tip for Social Media Success

by elana carter on November 16, 2010

Follow @elanacarter on Twitter

You read that correctly – one tip. I’m sure there’s some optimal number of tips that you should have in a tips post. I don’t know what that is.

Before I give you the tip, a question.

Do you have a social media strategy?

Don’t worry it’s rhetorical. With all of the noise or conversation surrounding social media, that question can be quite overwhelming.

Let’s review a couple of things. Social media should be a part of your larger marketing strategy.

Marketing strategy? What’s that? Don’t worry, we’ll keep it simple.

Small business marketing expert, John Jantsch of Duct Tape Marketing fame defines marketing as getting people with a need for your services or products to know, like and trust you. Yeah, just that simple, just that complex. Going further, marketing strategy is nailing your target market and what differentiates you from everybody else that does what you do.

Before diving headlong into social media, get some clarity around your target market and what makes you different. Use your marketing strategy to screen your social media decisions. For business rookies, flexibility is key because what you don’t know is…well, pretty much infinite.

You’ve probably already discovered that the tip is that big graphic above on the right.

Read the zen of social media marketing by Shama Hyder Kabani.

Who should read this book: This is an ideal read for the small business owner new to social media. If you’re easily overwhelmed, if you want an all-inclusive, step-by-step guide to applying social media to your business – get this book.

What’s it about:It’s a concise, powerful but simple guide for using LinkedIn, Facebook and Twitter to generate new business.

What’s surprising: The video section. I’m sure you know that video is quickly moving from nice to have to must have. The book has a good video primer.

What the best metaphor:Neo of the the Matrix. You’re going to have to read the book for more!

What’s the best part: The stories – 12 social media case studies. Great stories of real businesses successfully using social media to market their products and services.

What’s the bottom line:You get a comprehensive, step-by-step template for using social media tactics, LinkedIn, Facebook, Twitter and video as platforms to get folks to know, like and trust you.

My social media plan is based on this book. I’ll keep you appraised of how it’s going.

Now that you’re focused on marketing, here are some great resources:

My soul mate, Seth Godin. The ideas presented in his blog are a great backdrop for running your business.

John Jantsch of Duct Tape Marketing. and Robert Middleton at The More Clients Blog. Both of these guys are very systematic in their approach to marketing. Rather than marketing being separate from the rest of the business or an afterthought, it should permeate the entire business. That holistic perspective leads to stronger marketing and a stronger bottom line.


I purchased the zen of social media marketingwith money I earned working for the man. I knew of Shama before reading the book but I didn’t become an official fangirl until after reading the book.

Elana Carter is a Virtual COO who works in your business so you can work on your business. Subscribe to this blog via Email and RSS or contact Elana.

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